Attention and Design

07Jan07

When I finished reading the Attention Economy article by Michael H. Goldhaber the first thing that I wondered was, “where does industrial design fit into this new economy?”

At first I thought that it would obviously result in the free-lancing of designers to engage the public directly but what would the service be? The direction is clear for areas such as writing that translate well into this economy, however what is design’s role. In a world that no longer puts value on material goods where does this leave us?

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